![]() ![]() Prior to founding Millions of Us, Steiger was Evangelist for Linden Labs, the San Francisco-based company that created the Second Life universe "Scion City is this sort of futuristic, gritty, decaying city," said Reuben Steiger, chief executive of Millions Of Us, the company working with Scion and Pontiac to create their virtual corporate presences. The Scion showroom exists in its own neighborhood, Scion City, inside Second Life. To the Scion xB, a boxy van with a shape reminiscent of a toaster, one customizer added two giant slices of toast. Owners have added big off-road tires and wheels to the cars. The key feature of Scion's Second Life cars is that they are fully customizable. A virtual Scion sells for about L$300, or a little over a buck, said Takahashi. ![]() The current exchange rate is about L$280 per US$1. Toyota's youth-oriented brand, has so far sold about 200 computer-generated cars in Second Life, said Scion spokeswoman Allison Takahashi.Ĭommerce in Second Life is transacted using Linden Dollars that can be purchased with real currency. Scion, which opened a dealership in Second Life on Nov. Pontiac is entering a space already occupied by two of the brand's Japanese competitors. "I would hope you wouldn't have a virtual breakdown of a virtual vehicle," said Pontiac Spokesman Jim Hopson. Some ideas include drive-in theaters, car customizing shops and restaurants with in-car dining service. Surrounding the dealership will be Motorati Island, 96 virtual acres that GM has bought and will give away, lot by lot, in "land grants" to Second Life members interested in building car-culture oriented business. But you can have it in any color you want. Since it started about three years ago, the population of Second Life has grown to 1.2 million users.įor now, at least, the Pontiac dealership will offer just one model: the Pontiac Solstice GXP. Second Life allows users to animate a computer-generated representation of themselves - or someone they might like to be - and move about, talk, walk and "teleport" from place to place in a computer-generated world all while interacting with people who might be, in physical fact, thousands of miles away. The dealership will exist, so to speak, in Second Life, an on-line virtual world. NEW YORK () - General Motors' Pontiac division is spending thousands of dollars to create a make-believe dealership that will sell make-believe cars for as little as a few dollars a piece. ![]()
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